Covestro Australia is working closely with Belinda CARLI director of The Institute of Personal Care Science (IPCS), to demonstrate creative and innovative formulations in the cosmetics and hair care market.
Lately, Covestro participated to the IPCS’s study to determine the best product for heat styling.
Indeed, considering that it is one of the needs of the hair care industry and its consumers, the study tested eight products (from eight different raw materials suppliers) over a couple of days. The evaluation mainly focused on heat protection, frizz control and curl retention.
We were super excited to discover the results through her YouTube video showcasing that Covestro Baycusan® C 1800 was her absolute favorite material to produce the best heat styling.
David MACELLARI, Covestro Australia Sales Manager said “we have been collaborating with Belinda in the development of new high performance cosmetics and hair formulations, bringing the latest innovations from the Baycusan® portfolio to offer the formulators ways to create products with that WOW factor!”.
This positive outcome demonstrates once again that Covestro is a leading global supplier of innovative material solutions.
Belinda CARLI will present this new formulation at the forthcoming In-Cosmetics North America, and she will have her hair curled and styled using Baycusan® C 1008. As Belinda says “seeing is believing!”
Watch the video below for more information.
For further information please contact: +61-3-9581-9888